Joomee Song is a Korean-Japanese author, esthetician, the founder and CEO of Faceworks Inc., and the creator of the KAIKA™ facial sculpting massage technique.
Joomee's love affair with the health of her skin and those around her began while watching her grandmother perform her daily skincare rituals, including facial massage. Armed with this secret ingredient to phenomenal, resilient skin, Joomee began her formal training in 1999 at the leading medical and luxury spas in Japan and throughout the U.S. She got certified in Kobido, Japanese Facial Symmetry Methods, and more than 30 European and American facial treatments.
Since founding Faceworks Inc. in 2017, Joomee combines two decades of working with clients of all skin types and an intuitive approach to healing the skin to design curated facials for her clients. Since the skin's needs are ever-changing, Joomee never repeats the same protocol, which sets her apart from the mass approach to skincare and delivers "jaw-dropping" results, according to The Hollywood Reporter.
As a sought-after skincare expert, Joomee is profiled regularly in the press, including The New York Times, Vogue, and W, who declared the results of her groundbreaking KAIKA™ facial sculpting massage as making you "look like you've had endless sleep and then aged backward." In 2020, Joomee authored her first book detailing her accumulated wisdom on skincare, published in Japan.
Joomee lives in Los Angeles with her husband and two children.
Joomee is here to demonstrate how facial massage can transform the skin's texture and improve the overall health of one's skin. Without using harsh chemicals or invasive cosmetic procedures, she can contour the face using her coveted KAIKA™ facial sculpting massage technique. This trailblazing protocol combines Joomee's innate understanding of the structure of the skin, hand-selected, high-quality botanical products, an ancient eastern form of deep facial massage to lift, tone, and detoxify; a chiropractic Shiatsu technique that realigns facial structure; and a Japanese microcurrent that improves the blood circulation and helps to regulate the autonomic nervous system. Immediately, the tension in the facial muscles is released, resulting in an improvement in skin tone, more sculpted features, and an overall energized feeling. Over time, collagen and elastin in the connective tissue are rebuilt to smooth away fine lines and wrinkles and radically improve skin texture and elasticity.
"I liken KAIKA to a deep breath of fresh air for your face. At its core, it harnesses facial massage, which is one of the most fundamental anti-aging methods that relies on nothing more than your own healing power. Through massage we can release tension in facial muscles, stimulating blood flow and circulation to deliver more oxygen and nutrients to the skin. This triggers the reproduction and repair mechanisms and stimulates fibroblasts for more collagen production and improved cell turnover. Finally, your skin can "breathe" and begin to heal itself." ––Joomee Song